Typography
Font choices, hierarchy, readability and consistency.
- Measured
- Typefaces in use, font-size scale, heading vs body size, line length, text under 12px.
- Score limit
- Capped at 60 when three or more type problems are measured.
VISUAL DESIGN AUDIT
Visual Design Audit
See how professionally your website communicates through visual design.
A structured review of your website's typography, colour and contrast, spacing, consistency and imagery — measured from your live page and turned into prioritized recommendations you can act on.
Built on a professional UX/UI evaluation methodology. Free preview, no login.
Sample Visual Design Score
Excellent
Sample score 76 out of 100, rated Excellent.
HOW YOUR SCORE WORKS
Five categories. One transparent score.
Every category is scored 0–100 from measurements of your live page and a review of desktop and mobile screenshots. Measured failures set hard limits, so a category can't score well when the page itself shows it failing.
Colour & Contrast
Colour relationships, contrast and accessibility.
- Measured
- WCAG contrast ratio of every piece of text against its real background; palette size.
- Score limit
- Capped at 70 with any failing contrast, 50 with five or more.
Spacing & Layout
Alignment, whitespace, rhythm and composition.
- Measured
- Spacing values and how many follow a consistent scale; sideways scroll on desktop and phone.
- Score limit
- Capped at 60 when the page scrolls sideways on a phone.
Consistency
Repeated UI patterns, components and visual language.
- Measured
- Number of distinct button styles and corner radii across buttons, inputs, cards and images.
- Score limit
- Capped at 60 with more than 4 button styles.
Imagery
Image quality, relevance, cropping and visual consistency.
- Measured
- Images shown larger than their resolution, stretched out of proportion, oversized or broken.
- Score limit
- Capped at 70 for blurry, 60 for stretched and 50 for broken images.
Overall score = the average of the five category scores. The same number appears in your free preview and in your complete report.
READING YOUR SCORE
What your score means.
The same four ratings are used on the website and in every PDF report.
- 76–100ExcellentA strong, consistent visual system with only refinements left to make.
- 61–75Solid FoundationProfessional overall, with clear opportunities to improve consistency and polish.
- 41–60Needs WorkNoticeable issues that weaken readability, consistency or credibility.
- 0–40Needs Significant WorkMultiple issues across the page; fixing them will change how the site is perceived.
Audit scores are directional indicators based on the evaluated page and the audit methodology. They are intended to identify improvement opportunities, not to represent an absolute measure of design quality.
PRIORITIES
Not all visual problems have the same impact.
Every finding is rated by its effect on:
- User comprehension
- Brand perception
- Usability
- Trust
- Consistency
- Conversion
Critical impact
Issues that significantly damage clarity, trust or usability.
High impact
Issues that noticeably weaken the visual experience or brand perception.
Medium impact
Issues worth fixing for consistency and polish.
Low impact
Minor refinements that lift overall quality.
PLANS
What you'll receive.
Both plans review the single page you submit, on desktop and mobile. Multi-page reviews are part of an Expert UX Review.
Free Preview
₹0
- Overall Visual Design Score
- All 5 category scores
- Top 5 priority findings
- Business impact and recommendation for each
- Desktop + mobile review
One free audit per website every 7 days. Re-audit sooner for ₹99.
Complete report
Complete Visual Design Report
₹999 one-time, per page
- Everything in the free preview
- Every finding, not just the top 5
- Measured evidence for each finding (ratios, sizes, counts)
- Exact colours, sizes and styles to change
- Impact level and confidence rating for every issue
- Design + development effort estimates
- Priority matrix and implementation roadmap
- Downloadable PDF report
Unlock the complete report from your free preview.
SAMPLE FINDINGS
Example visual design findings.
Sample findings for illustration — your report contains findings for your own website.
01High impactTypographySample
Typography hierarchy needs improvement
Why it matters: Visitors struggle to tell the primary message apart from supporting content.
Recommendation: Establish a clearer heading, subheading and body-text hierarchy from one type scale.
02High impactColour & ContrastSample
Body text and navigation fail contrast
Why it matters: Light grey text on white is hard to read on phones, in sunlight and for anyone with low vision.
Recommendation: Darken muted text to at least 4.5:1 against its background, e.g. #595959 on white.
03Medium impactSpacing & LayoutSample
Spacing varies from section to section
Why it matters: Uneven gaps make the page feel assembled rather than designed, and weaken visual rhythm.
Recommendation: Introduce a spacing scale (8, 16, 24, 32px…) and apply it to every section and card.
04Medium impactConsistencySample
Five different button styles
Why it matters: When every action looks different, visitors can’t tell at a glance what is clickable or most important.
Recommendation: Define one primary and one secondary button style and use them everywhere.
05Medium impactImagerySample
Hero image is upscaled and looks soft
Why it matters: A blurry lead image signals low production quality in the first second of a visit.
Recommendation: Export the image at or above its displayed size and crop it to the container’s proportions.
THE COMPLETE REPORT
What's inside, section by section.
From score to prioritized action plan — written to be read by founders and acted on by designers and developers.
View Sample Report (PDF, opens in a new tab)- Executive Summary
- Visual Design Scorecard & Category Breakdown
- Screens Reviewed
- Top Priorities
- Priority Matrix
- Detailed Findings — measured evidence, impact & exact fix
- Category Reviews — Typography, Colour, Spacing, Consistency, Imagery
- Implementation Roadmap
- Design + Development Effort
- Next Steps
WHICH AUDIT?
UX Audit or Visual Design Audit?
UX Audit
How effectively does the website work for users?
- Navigation
- Accessibility
- Mobile UX
- Conversion
- Content
- Calls-to-action
Visual Design Audit
How effectively does the interface communicate through visual design?
- Typography
- Colour & Contrast
- Spacing & Layout
- Consistency
- Imagery
- Visual presentation
Not sure which audit you need? Contact me and I'll point you to the right one.
EXPERT UX/UI REVIEW
Want an expert opinion?
The audit is automated. Take it further with a manual UX/UI review from Sundeep K — a walkthrough of your report, design recommendations across your key pages, and developer handoff guidance.
Know how your website looks before you redesign it.
Get a structured Visual Design Audit and understand what is working, what is weakening your presentation, and what to improve first.